Airline JetBlue is giving customers the chance to win a year’s worth of free flights — if they agree to wipe their Instagram feed and repurpose it to promote the airline.
As part of the carrier’s “All You Can Jet” sweepstakes, which runs until March 8, Instagram users are invited to delete their existing photos and post a customized promotion image with the contest template. The caption must fill in “All You Can ____”, include #AllYouCanJetSweepstakes and mention @jetblue.
Entrants must otherwise keep their accounts empty, according to the rules outlined on JetBlue’s website.
Three winners will get an “All You Can Jet” pass, giving them and a companion free flights for a year.
JetBlue said that there are no rules preventing flyers from creating a new Instagram account to enter the contest, but added that doing so is “not as much fun.”
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- The Revolution of Yulia Navalnaya
- 6 Compliments That Land Every Time
- What's the Deal With the Bitcoin Halving?
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Hillary Leung at hillary.leung@time.com