Brands being called out for being racist, sexist, fat-shaming or problematic in any other way by the Internet has become a common practice in recent years, something that Lilly Singh used as fodder for the monologue for her new show, A Little Late with Lilly Singh, now in its first week, on Wednesday night.
The YouTube sensation-turned newly minted late night funny woman took brands like Gucci, H&M and even FitBit to task for products that have caught flak for either using racist imagery and text or in the case of FitBit, structuring the functionality for a narrow demographic: white people.
“It blows my mind how many major corporations are completely clueless,” Singh cracked. “From racism to fat-shaming, you’d think all these brands were running for president!”
While Singh used the jokes to talk about the need for inclusivity at all levels of a company, she also used a parody sketch about a FitBit-esque brand called Step Buddies to address the very real effects of casual racism.
Watch the full clip below.
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Write to Cady Lang at cady.lang@timemagazine.com